Mini seeks 500 drivers to lease electric car for a year
November 6, 2008 by admin · Leave a Comment
Mini is recruiting 500 drivers in California, New York, and New Jersey to lease its electric car for a year.
MiniUSA.com has been offering a peek at the Mini E for the past two weeks, and 9,500 people have signed up for more information, says Trudy Hardy, Mini USA’s manager of marketing communications. Although the Mini E will take over the site in mid-November, marketing will still be low-key because “we don’t want to turn too many people away,” Hardy says. Read more
