2010 Toyota Prius Hybrid Teaser Video
January 5, 2009 by admin · Leave a Comment
The next-generation Prius hybrid is scheduled to make its world debut at the Detroit Auto Show in January, however new images of the car, plus this latest teaser video, showing up-close details of the interior and exterior of the new hybrid from Toyota.
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Toyota increases hybrid development, but cuts overall spending
November 8, 2008 by admin · Leave a Comment
Toyota plans to spend less money overall but more on hybrid development, with its larger vehicles being affected the most by the budget cuts. This is exactly the strategy that General Motors is taking, except that GM is extremely close to running completely out of money while Toyota has got plenty in reserve. GM’s continued life depends on its fuel-savers while Toyota’s motive is continued profitability, making it obvious that GM should have started on its hybrids and EVs much sooner.
Even mighty Toyota isn’t immune to the downturn in sales in the United States due to the current economic climate and credit crisis. Revenue is down almost 70 percent for the Japanese giant. In response, Toyota has created a team headed by its President Katsuaki Watanabe that will focus on ways to spend less money. Expect the carmaker to extend incentives to more of its fuel efficient models, and move quickly to bring more fuel-saving models to market as quickly as possible, especially new hybrids.
